I wrote this essay with two folks who bring a lot more to the table than I do with AEO. Both are relatively new to Substack. I highly recommend you follow both now.
Josh Grant (VP Growth, Webflow)
Jonathan Martinez (Founder/CEO, GrowthPair, former growth at Uber, Postmates, and Coinbase)
Sean here!
In the early 2000s, I poured millions into paid search because it gave me a predict…
