OMTM vs. NSM: Why You Need Both to Drive Startup Growth

Ben Yoskovitz and I write a shared post about two key startup concepts: The One Metric That Matters and the North Star Metric

I’ve known Ben Yoskovitz for over a decade. He’s a sharp thinker, a successful founder, and coauthor of Lean Analytics—a book that’s become foundational reading for anyone building a startup with data. Ben introduced the world to the concept of the One Metric That Matters, and he’s helped countless teams focus their efforts and find traction.

Recently, B…