Planning Your First Sales Hire? You Don't Need a Performer. You Need a Producer.

This is a guest post from my friend Garrett Brown. His full bio is at the end, but the idea for this piece came out of a recent breakfast we had together. Garrett was walking me through a mistake he sees founders make over and over again with their first sales hire.

Garrett has built sales from scratch at early-stage companies, including Bitium, and teaches this stuf…