In recent writings, I’ve highlighted the importance of a Growth System Architect. Among the various types of growth systems I’ve seen, Product-Led Growth (PLG) is one of the most powerful. It has been a hot topic in SaaS for years, and with good reason. Done well, PLG can drive extraordinary efficiency and scale. But it rarely stands on its own. Sales a…
PLG vs. Sales and Marketing: Do You Really Have to Choose?
Why even the best PLG companies rely on sales and marketing to reach full potential
