What Is Growth?

A Founder's Take on the Most Misunderstood Word in Startups

Someone in my live Maven session yesterday asked a simple question:
“What is growth?”

At first, I gave a quick answer. But afterward, I couldn’t stop thinking about it. Growth is a word we throw around constantly in startups, but how often do we stop to ask what it actually means?

Here’s how I’ve come to define it—especially for founders trying to lead gro…