Why Founders Should Lead Growth (Before Hiring)

What most founders get wrong about early growth—and how to build a system that actually works

You’ve built something people want.
Early traction is there.
But suddenly, growth feels like a grind—and you’re stuck.

So what do most founders do next?

They try to hire someone to "own growth."

It makes sense on the surface. You’re stretched thin. You want an expert.
But in most cases, hiring for growth too early is a costly mistake.

Let me explain why founde…