In this episode of The Breakout Growth Podcast, Sean Ellis interviews Ferdinand Goetzen, Director of Marketing and Growth at 3D Hubs, a B2B platform that connects engineers to a global network of on-demand manufacturers. 3D Hubs was founded in Amsterdam in 2013 and since that time the platform has helped engineers produce more than 4 million parts.
In the interview, Ferdinand shares his insights into what is driving 3D Hubs’ breakout growth. He covers a broad range of topics including:
Why the $12 trillion manufacturing market was ripe for disruption
How 3D Hubs offers an amazing aha moment when a new project can be priced in seconds compared to the weeks it takes via alternative solutions
Ferdinand’s top priority tasks when he joined the team six months ago
The process that 3D Hubs follows to accelerate growth
How the 3D Hubs marketing and growth team fits into the broader organization
Ferdinand previously ran growth for Recruitee, one of the fastest-growing B2B SaaS businesses in Europe. He shares some of the key differences between growing that business and 3D Hubs. He also compares some unique challenges of growing a B2B vs a B2C company and what it typically takes to be successful.
See detailed growth studies on companies interviewed for the Breakout Growth Podcast at: https://growthhackers.com/growth-studies
Learn more about Ferdinand Goetzen at https://www.linkedin.com/in/ferdinandgoetzen/
Learn more about 3D Hubs at www.3dhubs.com
Learn more about Sean Ellis at www.seanellis.me
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