Yes! Of course I’m sure there is a lot of junk ordered too, but for me personally, DoorDash helps me eat healthier when I don’t have time or energy to cook.
This reminded me of Theodore Levitt's famous quote: 'People don't want a quarter-inch drill, they want a quarter-inch hole.' This perfectly captures how understanding the real customer need drives innovation. DoorDash and iFood got this right - they realized people weren't just looking for food delivery, but for a way to eat well while managing busy lives.
When you focus on customer context and empathy, it shifts your entire decision-making lens. Instead of obsessing over features, you stay focused on what actually helps people solve their problems. The product becomes a means to an end, not the end itself.
I so agree with you, we growth professionals must focus on understanding the “work to be done” and deliver flexible solutions that fit seamlessly into users' lives. Empathy and flexibility are the catalysts for creating products that become indispensable. Working at Ualabee was where I understood this most. Great article, as always.
I think not only platform or services but e-commerce product too.
When we understand more about our customer, we can propose our value with another way or develop our product with customer feedback.
Very insightful article. Thanks Sean!
Yes, critical for every business.
100% - how can you give them control to make the choices that work for them today, tomorrow and everytime!
Yes! Of course I’m sure there is a lot of junk ordered too, but for me personally, DoorDash helps me eat healthier when I don’t have time or energy to cook.
This reminded me of Theodore Levitt's famous quote: 'People don't want a quarter-inch drill, they want a quarter-inch hole.' This perfectly captures how understanding the real customer need drives innovation. DoorDash and iFood got this right - they realized people weren't just looking for food delivery, but for a way to eat well while managing busy lives.
When you focus on customer context and empathy, it shifts your entire decision-making lens. Instead of obsessing over features, you stay focused on what actually helps people solve their problems. The product becomes a means to an end, not the end itself.
I so agree with you, we growth professionals must focus on understanding the “work to be done” and deliver flexible solutions that fit seamlessly into users' lives. Empathy and flexibility are the catalysts for creating products that become indispensable. Working at Ualabee was where I understood this most. Great article, as always.