Is differentiation always important? If you are trying to grow, Sean Ellis and Ethan Garr, say it absolutely is, but it is not just about offering unique features. That’s the topic of this week’s Growth Snack: The Breakout Growth Podcast Short. Learn why it iscrucial to understand what the must-have experience looks like through the eyes of your customers, and why that is important in helping you to differentiate your business even in a crowded market.
You might be surprised as you learn how Sean approached differentiation when he was interim head of growth at Dropbox. Or, you might find some inspiration as Ethan describes a company he is working with now that is launching a new product that will compete against products that solve the same problem for customers. Perhaps this will get you thinking about new questions to ask your customers to better distinguish your offerings.
Either way, we think you will enjoy it! So jump in, and in less than 10 minutes you will have food for thought as you work to achieve breakout growth.
We discussed:
* The hot market trap; why copycats struggle to grow (01:03)
* Differentiation is not just about nifty features or lower pricing (01:51)
* What do customers see as unique? A lesson from Dropbox (03:41)
* Why you should never assume fit transfers across products (05:24)
* Fast-followers and other takeaways (07:21)
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