How can growth teams win by borrowing a bit from their engineering counterparts?
Find out in this week’s Growth Snack: The Breakout Growth Podcast Short. Here, Sean Ellis and Ethan Garr discuss the idea that growth teams win when they “Write the Report Before they Run the Experiment”. Ethan says growth teams that do this run better experiments, more frequently, with more predictable outcomes.
Sean likes the idea because he has seen just how difficult it can be to get high-tempo testing to take flight. Because this technique forces teams to start with the end in mind as they run experiments, he believes it is a good habit to get into if you are looking to improve your growth trajectory.
If you want to learn more about applying this concept after you listen, visit, “Write The Report Before You Run The Experiment” on BreakoutGrowth.net
https://bit.ly/3sEo8f0
We discussed:
* Writing the report first is a good idea if you want to test more effectively (28.81)
* Why faster testing shouldn’t come at the expense of quality learnings (01:18)
* Documenting what you are going to do; a lesson from GoPractice! (03:48)
* Begin with the end in mind to think ahead and drive test/learn cycles (04:26)
* Who should build this habit (05:34)
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