For this episode, I’m joined by Ethan Garr, SVP Growth at Robokiller, to discuss the key commonalities and differences for breakout growth B2B companies featured in the last six episodes of the podcast. Ethan has also been helping write in-depth growth studies on each of the companies I've interviewed so he is very familiar with them (Lola, TripActions, Templafy, Valuer, Miro and Hubs (formerly 3D Hubs).
Some of the areas that we explored include:
How B2B companies are leveraging data to accelerate growth
Common factors driving their breakout growth
How a growth mindset is essential to fueling testing
Why it is essential to clearly identify target customers
Why B2B needs to obsess on value for all stakeholders
How B2B growth is undergoing a major transformation
Role of product/market fit in B2B growth
Why it is essential for B2B to collaborate cross-functionally
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