I still see companies not knowing how to use AI tools that can generate marketing strategies and planning. Do you see agencies shifting a bit more into consulting and GTM engineering roles instead of production?
Great question, Alexandre! While AI can generate marketing strategies and content, the real challenge is knowing which strategies will actually drive growth. That’s why agencies need to shift from execution to a more consultative role—helping clients engineer and iterate smarter Go-to-Market (GTM) strategies.
The most successful agencies aren’t just producing creative or managing ad spend—they’re guiding experimentation, retention strategies, and monetization optimization. AI is a powerful tool, but its impact depends on how it’s applied to full-funnel growth. Smart agencies will likely play a bigger role in consulting and GTM enablement.
Thanks! I truly believe that’s the way to go. So the most affected verticals of marketing agencies are design, copywriting, and other production necessities. Gotta pivot or embrace it while you can
Oh, how consumer apps wished they had positive Net Revenue Retention.
Huge advantage when it happens!
I still see companies not knowing how to use AI tools that can generate marketing strategies and planning. Do you see agencies shifting a bit more into consulting and GTM engineering roles instead of production?
Great question, Alexandre! While AI can generate marketing strategies and content, the real challenge is knowing which strategies will actually drive growth. That’s why agencies need to shift from execution to a more consultative role—helping clients engineer and iterate smarter Go-to-Market (GTM) strategies.
The most successful agencies aren’t just producing creative or managing ad spend—they’re guiding experimentation, retention strategies, and monetization optimization. AI is a powerful tool, but its impact depends on how it’s applied to full-funnel growth. Smart agencies will likely play a bigger role in consulting and GTM enablement.
Thanks! I truly believe that’s the way to go. So the most affected verticals of marketing agencies are design, copywriting, and other production necessities. Gotta pivot or embrace it while you can